Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Rapaille has used the Culture Code to help Chrysler build the PT revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first .

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Apr 26, Maxine Hargreaves rated it really liked it Shelves: Granted, the author has some good ideas, but very little of what he claims has been supported coltaire. Jun 12, Anneta rated it it was amazing. This is one of my favorite nonfiction books of all time.

Overall, I codd the excellent insights of the book had been presented in a more logical way. Add both to Cart Add both to List.

Not only does it give you an understanding of culture codes, but also knowledge about Socio-Cultural Anthropology! In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies.

I was a psychoanalyst in Paris at the time, and my clinical work brought me to the research of the great scientist Henri Laborit, who drew a clear connection between learning and emotion, showing that without the latter the former was impossible. It was an amazing thing to see as a child and it left a permanent imprint on me.


In the first hour, I took on the persona of a visitor from another planet, someone who had never seen coffee before and had no idea how one “used” it. Lists with This Book. In The Culture CodeDr. This book is incredibly clear to understand how our culture influences and imprints the way people interpret and react to their reality and buy products.

I found new insights on almost every page of this book. The 21 Best Album Re-Issues of Customers who bought this item also bought. The Secrets of Highly Successful Groups. Share your thoughts with other customers. We are experiencing technical difficulties. They don’t always follow the rule of three.

Why is fast food in our lives to stay? Nothing earth-shattering here, but interesting nonetheless. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Recently, when I remarried, my wife who also grew up in France and I held the kind of multi-day feast that meant “wedding” to both of us.

Interesting how different cultures have meaning and understanding to different things. In The Culture CodeDr.

It is thus necessary to have some means of delving down to the more primal roots. In pages, he even goes so far as to praise the market’s democratic potential — its ability to uphold American freedom of choice and expression.

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Set up a giveaway. He has also identified a new group who are paving the way for the future of decision-making: I found this rather amusing.

It plants heady cultural theories in practical cose, and uses examples from daily life to illustrate its point. If you care about why Americans do what they do, this is a must read. What makes us live, buy, even love as we do?


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Alexa Actionable Analytics for the Web. The narrative, to my mind, gets offensive and extremely disrespectful at some points. If it does, the book will offer more of this. Get fast, free shipping with Amazon Prime.

Selected pages Title Page. On two other principles, I think Rapaille’s model may overstate the case. Learn more about Amazon Giveaway. I liked the “3rd hour focus group stories for getting at the deep emotional impact of events. Highly recommended for people interested in learning fundamentals of marketing from a more antrolopological point of view.

The answers are in the Codes. In most cases, though, the journey led nowhere.

Clotaire Rapaille, The Culture Code | Business English

The answers are in the Codes. That new lens brings new insight, and it challenges us to connect to each other in ways that make the world a better place. However, the book also looks at the culture code on other subjects too including money. There was some hesitation among members of every group, but I convinced them I wasn”t entirely out of my mind. Concretely, he shows how to immerse in a foreign culture in order to explore what makes people tick — and how.